Remi, Violent Soho and Kate Miller-Heidke Reveal the Truth About Money in Music in New Doco
If you've ever ranted about a musician 'selling out', you need to watch this.
If you're guilty of assuming the so-called 'rock star lifestyle' is one of grandeur, dolla dolla bills and Nyan Cat-emblazoned Purraris, or have ever accused a band of 'selling out' for working alongside a commercial brand, you might want to see this.
The Truth About Money in Music is a brand new mini-doco featuring the likes of Remi, James from Violent Soho, Hey Geronimo, Millions, KLP, The Cairos and many other Australian artists who are doing tremendous work on minimal budgets.
Brisbane-based film director, Dan Graetz, is at the helm of this operation. The idea came to life after Graetz pitched the idea to Jack Daniels, who were looking to support creative music projects. "I pitched this documentary around musicians, brands and honesty," says Graetz. "It was great they liked it and even better that they gave me the freedom to stay true to the concept. This is the result."
Graetz knows the musician's financial struggle all too well, not only through working closely with artists on music videos but also through his own creative pursuits. "In creating music videos over the past four years, my team and I have made fireworks, gutted cars, cloned humans and more — usually on a shoestring — to help new talent stand out against cute kittens, dancing babies and big budgets," Graetz says.
The film interestingly sees artists like Kate Miller-Heidke talk about her move from a major label and the restrictions that came from it, in comparison to working with brands who facilitate collaboration and creative possibilities. The overarching message seems to be that if a company wants to back you because they like what you're about as you are, then why the hell not let them give you a hand. Obviously, no one was born yesterday and a JD-shaped product is being plugged here, but it's hardly 'selling out' when the bigwigs don't want you to change a thing.
This is just the first chapter for the Jack Daniels Future Legends project. Expect to see the likes of Bloc Party's Kele Okereke, Sable, Motorik, The Griswolds, and The Cairos feature in instalments further down the track. JD is encouraging trailblazers and creative to get in touch if they have a bold and independent music idea that needs support. Pitch your project in 300 words or less to [email protected].
For now, watch The Truth About Money in Music right here and hold off on those rants:
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