Overview
You may have already heard, indeed the internet has been speaking of nothing else, but Stereosonic will not be returning in 2016. They announced on Facebook that the festival will be back and bigger than ever in 2017 which, tbh, just sounds like a gentle breakup.
Why would a beloved festival, a cornerstone event in the calendars of both gym bros and dinger slingers alike, clock out for a whole year? Organisers Totem Onelove say it's because they're committed to bringing fans the best festival experience possible. It may also be attributed to the tragic deaths of two patrons in 2015, or that the American company who own Totem Onelove, SFX, recently filed for bankruptcy. All hypotheticals, all 'could be's. It could be that the Year of the Monkey is just not their year.
It could just be a sign of the times. Future Music was cancelled in early 2015 because it doesn't make "financial sense"; Soundwave soon followed due to poor ticket sales (although to be fair, their version of poor ticket sales was around 20k at $170 a pop – about $3.4 million revenue. And now Stereosonic has folded and the big three festival that defined the Aussie festival scene are done and dusted. The real shame here is without a big festival, and the big budgets they bring, there's one less drawcard to get the big acts out to Australia and put on sideshows.
It's pretty good news for people who would rather bathe in urine than step foot into a gym-bro festival because at the same time, as you've probably noticed, boutique festivals are going boom — it's been a killer few years for the likes of Sugar Mountain, Secret Garden Festival, Strawberry Fields, Let Them Eat Cake, Inner Varnika, OfftheGrid, Dark Mofo and Meredith to name only a handful. In the place of the massive one-size-fits-all festival giants come hundreds of smaller, niche events. The democratisation of festival culture can only be a good thing right?
See ya Stereo. You'll be missed, like the lost revenue from many, many Australian gym memberships this year.
Image: Stereosonic.