Overview
Like Netflix, but for actually going to the movies. That's the premise of CinemaClub Australia, a new subscription service offering punters access to bucketloads of movie tickets for a monthly fee.
Due to launch in late 2017, CinemaClub aims to cut the cost of going to the pictures. Rather than paying $20 or more every time they head to the cinema, film buffs will instead be able to sign up for a CinemaClub membership that gets them access to a movie ticket every weekday of the month.
Concrete Playground reached out to co-founder James Farrell, who said that CinemaClub would be partnering with a number of major cinema chains — as well as various independent cinemas — right around the country. Memberships are expected to cost between $40 and $60 a month — so if you're the kind of person who sees three or more movies a month, you could be about to save yourself a whole heap of money.
"Millennials today are avoiding the cinema for cheaper alternatives due to high prices and inflexible offerings," said Farrell. "What we do is make cinema an easy-to-reach and regular activity again. Our members get incredible value and we hope this is something that can really propel the Australian cinema industry."
CinemaClub isn't the first start-up attempting to alter the rigid cinema industry, either. It's extremely similar to US subscription service MoviePass, which has come under fire from the States' largest cinema chain AMC for their insanely low fee of just $9.95 USD per month. While this isn't profitable for MoviePass at the moment, it seems the company — of which data firm Helios and Matheson Analytics have majority ownership — will look to swap consumer data for discounts with AMC down the track. Earlier this year, Melbourne couple Sonya Stephen and Shane Thatcher launched Choovie, an on-demand movie ticket app that offers fluid ticket price based on the time of the screening and the popularity of the film.
While the success of the membership will rely on participating cinemas, stakeholders and the confirmed monthly fee, we're still interested to see where this goes. You can register your interest via the CinemaClub website to receive more information about when memberships go on sale.