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Here's When and Where You Can Pick Up Merchandise for Taylor Swift's Australian 'Eras' Tour

An official merch pop-up is setting up at Crown Melbourne for one day, or you can head to the presales at the MCG and Accor Stadium.
By Sarah Ward
February 05, 2024
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By Sarah Ward
February 05, 2024
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Taylor Swift's Australian Eras tour month is finally here. Nabbed tickets in the frenzy, but want more than the memories to celebrate? Missed out, but still keen for a souvenir to remember the occasion? Here's your mantra for February: look what you made me buy.

Concert tours and merchandise always go hand in hand, but Swift's involves an official merch pop-up, plus days of presales prior to her gigs at the MCG in Melbourne and Accor Stadium in Sydney. And in the case of the one-day-only pop-up, you even need to reserve your place.

Paolo Villanueva via Wikimedia Commons.

If you're in the Victorian capital, mark Tuesday, February 13 in your diary, then make a date​ with Crown Melbourne. From 9am–6pm, you'll be able to pick up everything from t-shirts and hoodies to totes and water bottles. Yes, bracelets are also on the merch list. Only folks with a reservation, which can be made from midday AEDT on Wednesday, February 7, can attend, however.

The other must-know pieces of info for the official merch pop-up: reservations are being allocated on a first-come-first-served basis, are free and can cover two people per booking. Once you've got yours, which come in half-hour lots, it's non-transferrable.

Ronald Woan via Wikimedia Commons.

For Sydneysiders, those heading to the Harbour City for their Eras fix or folks in Melbourne who can't hit up Crown on the day in question, merchandise presales will start on the Wednesdays before Swift's gigs in each location. So, the MCG will be up and running from 10am–6pm between Wednesday, February 14–Thursday, February 15, and also during the concert dates from 12pm on Friday, February 16–Sunday, February 18.

Accor Stadium will do the same in advance from 10am–6pm between Wednesday, February 21–Thursday, February 22, then from 12pm during the show dates from Friday, February 23–Monday, February 26.

There's no reservations needed to get merch from the MCG and Accor Stadium.

Ronald Woan via Wikimedia Commons.

When Sydney and Melbourne stops for Swift's career-spanning showcase were announced back June 2023, it sparked a rush for seats. Before general sales even started, the 'We Are Never Getting Back Together', 'Shake It Off' and 'Bad Blood' musician had announced an extra gig in both cities. And, the Victorian Government even declared her Melbourne stint a major event so that anti-scalping legislation would apply to tickets.

At all gigs, Swift will have Sabrina Carpenter in support before she breaks out a showcase that steps through her entire career so far, playing tracks from each of her studio albums in a three-hour, 44-song, ten-act spectacular. If you saw Taylor Swift: The Eras Tour as a movie, aka a concert film of her latest shows that hit cinemas Down Under last October, you'll know what you're in for.

Taylor Swift: The Eras Tour Australian Merchandise Locations and Dates 2024:

Tuesday, February 13 — ​Australia official merchandise pop-up, Crown Melbourne, Melbourne
Wednesday, February 14–Thursday, February 15 — merchandise presale, MCG, Melbourne
Friday, February 16–Sunday, February 18 — merchandise presale and show merchandise, MCG, Melbourne
Wednesday, February 21–Thursday, February 22 — merchandise presale, Accor Stadium, Sydney
Friday, February 23–Monday, February 26 — merchandise presale and show merchandise, Accor Stadium, Sydney

Taylor Swift: The Eras Tour Australian Dates 2024:

Friday, February 16–Sunday, February 18 — Melbourne Cricket Ground, Melbourne
Friday, February 23–Monday, February 26 — Accor Stadium, Sydney

Taylor Swift is bringing The Eras Tour to Australia in February 2024. Head to the tour website for further details.

Crown Melbourne's official Australian merchandise pop-up takes place on Tuesday, February 13 from 9am–6pm, with reservations required — and bookings open from 12pm AEDT on Wednesday, February 7. Head to the booking website for more information.

Top image: Paolo Villanueva via Wikimedia Commons.

Published on February 05, 2024 by Sarah Ward
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