Overview
There's no shortage of Aussies trying to become global social media stars. If that's your goal too, a first-of-its-kind experience will give your influencing career a significant boost, as Australia's first TikTok content house launches in Adelaide. Known as The Party Games House, this $10 million beachfront mansion in Moana is officially on the lookout for five more influencers keen to live, create and party for free for a minimum of seven days up to two months.
The brainchild of Adelaide-based entrepreneur Shane Yeend, a self-made multimillionaire who made his fortune in party games, this extravagant property already has its first tenant, Frida Khalife, a 23-year-old real estate and hospitality worker from Adelaide. With the decision still to be made on who else will be moving into this luxe home, there's still time for influencers of all stripes to submit their applications.
"This is the opportunity of a lifetime," says Yeend. "We are looking for Australia's next social superstars. Huge global names like Alex Warren and Addison Rae began in content houses just like this one, and now they have billions of views, brand deals, and are selling out arenas. We believe we will find the next generation of stars right here in Australia."
It's not Yeend's first venture into viral escapades. He got his start in 2001 — before most even understood the concept — by creating the official Big Brother Board Game. Becoming an overnight hit, pallets of board games were craned over the Big Brother house wall for housemates to autograph. Now Yeend is returning to the world of virality, this time targeting the Gen Z wave of influencers.
"In 2026, anyone with a social media presence should be able to make $1 million a year from social commerce. There's no better time or place to get started than the Games House this summer," says Yeend.
Set against the backdrop of Moana Beach, the lucky few who call The Party Games House home will have access to a private chef, a massive pool and a dedicated production team, ensuring each TikTok post does massive numbers. Best of all, influencers living in the house retain full ownership of their channels and commercial activity, with any deals made during their stay theirs to keep.
Applications to live in The Party Games House are now open. Head to the website for more information.
Images: Benjamin Liew.