Adidas Will Donate $1 for Every Kilometre You Run to an Ocean Protection Charity
The label is aiming to raise $1.5 million USD for the Parley for the Oceans charity.
International sportswear label Adidas continues its efforts to save the world's oceans, announcing it will contribute $1.5 million USD to the Parley Ocean School Program. The catch? It will donate $1 for every kilometre run, so grab your joggers and pound the pavement for a good cause.
Runners can clock their kilometres by joining the Run for the Oceans group within the app Runtastic, which is free to download on iPhone and android. There are also a slew of Adidas and Parley running events happening across Sydney, Melbourne, Auckland, New York, Paris, Berlin, London, Barcelona, Milan and Shanghai, which you can also partake in.
The initiative is running globally from June 8–16, 2019, and is capped at $1.5 million USD. Last year, 12 million kilometres were run and $1 million USD were raised for the same initiative.
Parley Ocean School Program is a branch of environmental charity Parley for the Oceans that educates and empowers the next generation about the importance of the ocean, the dangers of plastic waste and what we can do to protect the ocean and its marine live.
Together with Parley, this is just Adidas' latest campaign to help save the ocean and reach its 2024 goal of eliminating the use of virgin polyester from all products. The 2019 Parley apparel range will also see the the company produce 11 million pairs of shoes made from recycled plastic pulled from the beach. The planet-friendly range features the new slick Alphabounce+ running shoes, water bottles, training tights and backpacks.
Adidas' Run for the Oceans initiative runs from June 8–16, 2019. To find out more info and to signup head to adidas.com.au/runfortheoceans.
Published on June 06, 2019 by Samantha Teague