Overview
EdwardsAndCo is famous in Australia for effortless, lived-in hair colouring and bouncy blowouts — its Instagram feed is like a Pinterest board for your next hair transformation. The square tiles feature countless creamy blonde shades, lacquered brunette tones and everything in between, including a blonde-brunette hybrid called 'bronde' for the indecisive.
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Founded by Jaye Edwards in Sydney, the cult hair studio has since profilerated into eight outposts around Melbourne, Sydney, Gold Coast, Byron Bay, Brisbane and Noosa — and Edwards has launched Jaye Haircare, a haircare brand stocked at Mecca and EdwardsAndCo salons. Each location has a distinct fit-out, though they are tied together with large-scale murals by Byron Bay-based artist Brian Collonny.
In Brisbane, EdwardsAndCo's flagship salon occupies a massive Fortitude Valley loft, directly opposite the prestigious Calile Hotel. On September 2, the Sunshine State acquired a second location — this time, a more intimate concept salon in the chic riverside of Teneriffe. The new space comes decked out in minimalist white and light wood tones with plush leather chairs to match; it's deliberately scaled down and designed for a more personal luxury experience. With just 10 chairs and four basins, the salon promises a slow-paced and serene hair appointment.
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Find EdwardsAndCo Concept at 2/110 Macquarie St, Teneriffe. For more information or to make a booking, visit the website.