Coke Creates World’s First Carbon-Friendly Billboard
Coke's advertising goes green.
Coca-Cola has been turning green lately with sustainable bottles and recycled store shelving already upping their eco-cred, but their latest venture in the Philippines might be the best yet.
Partnering with WWF, their new 60 foot by 60 foot billboard features 3,600 Fukien tea plants held in pots made from recycled Coca-Cola products, the plants defining a simple silhouette of a Coke bottle. As well as catching the eye the billboard should soak up carbon from the immediate atmosphere, as each plant is capable of absorbing 13 pounds of carbon dioxide in a year.
Critics have cited it as mere greenwashing, and only a drop in the ocean compared to Coke's giant production and transport carbon outputs. Nevertheless, at least it's a step in the right direction, and as well as advertising their product the billboard also highlights the issue of climate change.
But, will it ever make up for the decades of flashing lights on the Kings Cross Coke sign? Will Sydney ever see the lights dimmed and replaced with some greenery?
[via PSFK]
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