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DESIGN & STYLE

The Swedish Brand Behind Those Miniature Kanken Backpacks Is Opening Its First Aussie Store

Fjallraven's Melbourne Central store will offer complimentary coffee and an extensive range of clothing and accessories for the great outdoors.
By Libby Curran
October 29, 2018
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The Swedish Brand Behind Those Miniature Kanken Backpacks Is Opening Its First Aussie Store

Fjallraven's Melbourne Central store will offer complimentary coffee and an extensive range of clothing and accessories for the great outdoors.
By Libby Curran
October 29, 2018
  shares

It's now a whole lot easier to get your mitts on one of those recognisable (and authentic) Fjällräven rucksacks, as the Swedish outdoors label behind the bags has launched its first-ever southern hemisphere store.

Opening on level two of Melbourne Central, the new space will give locals a chance to shop the internationally renowned brand in person, browsing an extensive range of its sustainably made clothing, accessories and outdoors equipment. Here, those brightly coloured box-shaped Kanken rucksacks (and the mini versions) will be on show in 55 different colours alongside menswear, womenswear, tents, sleeping bags, and plenty of other travel accompaniments.

The 'concept store' also offers complimentary coffee, free wi-fi and loads of expert advice for those plotting their next outdoors adventure or even just an overseas jaunt.

Fjällräven, now famous worldwide for its clever fusion of functionality and style, has been kicking on since 1960, when founder Ake Nordin made and sold his first aluminium-framed backpack. The label has since expanded to a huge line of fashion and equipment for nature-lovers and style-savvy city dwellers alike.

Find Fjällräven at Shop 241, Level 2 Melbourne Central, Corner Latrobe and Swanston Streets, Melbourne.

Updated: December 8, 2018. 

Published on October 29, 2018 by Libby Curran

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