Apple might be praised for clever design when it comes to its phones, but that sure hasn't been the case for its proposed Federation Square flagship store. In fact, the design for the controversial concept store has been pretty much ripped to shreds, with the ABC reporting that Melbourne City Council has received around 800 community submissions rejecting the proposal.
Now, at a city council meeting last night, Greens Councillor Rohan Leppert has moved to lobby the Government to scrap Apple's design and start again, this time in close consultation with the public. The motion was unanimously backed by all of his fellow Melbourne City councillors, with one confirming what we were all thinking and likening the building to something along the lines of "a Pizza Hut" store. And they're not backing down, with plans to take the matter further if the Victorian Government rejects the calls for a redesign.
"This is one of the strongest positions we have taken," Councillor Leppert said. "I'm quite sure that if the Government doesn't deal with this that there will be a motion in the Upper House."
The proposed two-level flagship store will be much bigger than Apple's other Melbourne stores like Chadstone and Highpoint. The Victorian Government is no doubt keen to secure a space for the store as Apple has been extremely selective about the locations of its global flagships and there are only four others in the world, including Fifth Avenue in NYC and Regent Street in London. The Government will now respond to the Council's proposal — we'll update you when they do.