Twitter vs Facebook wars continue with Vine app for video

There'd better be room for another social network in your life, because today Twitter has launched new iPhone app Vine. Looking for more than filters and still images? Long to be the star of your own gifs? It's with you in mind that Vine is made, as it allows for the filming and sharing of videos up to six seconds long, complete with sound. The Twitter ethos of 'short is better' could be just the quality that makes this something we want to play with.

First impressions show it to be a nice-looking app, with easy-to-use editing and options that allow you to explore the videos of others as well as integrate yours with existing social networks. Of course, that integration varies depending on which network you're talking.

In Twitter, the videos embed seamlessly in your feed, even playing automatically as you scroll past them. Thoughtfully, sound is included if you're browsing on your mobile but not on your computer, so there won't be any of that frantic flicking through tabs trying to find where unsolicited noise is coming from. In Facebook, however, you won't have any sound, because you won't have video — just a still and a link you have to click to be taken through to the video. (You can embed the videos in other sites, too, but there are a few steps to the process.)

It seems childish, but at least Twitter can say Facebook started it, when it first pulled the option for you to find Twitter contacts on Facebook-owned Instagram and then stopped Instagram shares embedding in Twitter feeds, so that somewhere along the line, we users have to click more links and do more waiting for stuff to load.

And while Twitter may have tried to extend the hand of friendship (or appear as if doing so) by allowing you to search for and add your Facebook contacts, as of writing, that function isn't working. We got an enigmatic error message, but investigation by the Verge suggests that it's Facebook doing the blocking.

So while Vine looks like a promising new diversion, it's also another irritating chapter in the Facebook versus Twitter wars, with users as collateral damage.

Vine is currently available for free in the iTunes store. Right now it's iOS only, but we've got to assume an Android version at least is on the way.