Chronicles of Never Sample Sale

Overview

Gareth Moody knows what he’s doing. After six years of working as one of the Ksubi co-founders, he went off to do his own thing and launched Chronicles of Never in 2006, a jewellery brand that is now iconic for Moody’s trademark symbols, materials and colours used. Following the success of the jewellery line, Moody expanded into a complete Chronicles of Never clothing line and less-exxy-but-just-as-amazing sub-label Black Noise White Rain.

The amazing thing about Chronicles of Never is that you can spot someone wearing it from a mile away – and not in the sense that Moody’s used diamontes to emblazon the CoN logo across some t-shirts or something (though that is also effective if you go for that kinda thing). Quite the opposite – Moody’s designs have been cohesive within each collection and throughout the seasons, creating and developing on the CoN ‘signature style’ while establishing a cult following along the way.

For two days Chronicles of Never are setting up shop on Ann Street for an AW11 end of season sale, boasting seconds, samples and rarities. If you haven’t joined the Cult of Chronicles yet, this is the perfect time to establish your membership.