Jack Daniel's Triple Mash Medley Whiskey Tasting

Overview

To celebrate the latest drop in its Bonded series, Triple Mash, Jack Daniel's is hosting a series of immersive whiskey tastings dubbed Triple Mash Medley. It promises to be a sensory session like no other, featuring whiskey (of course), country music compositions crafted for the tasting, cocktails and canapes. It's landing in Brisbane at the luxe underground bar Boom Boom Room on October 9.

The Bonded Series is named for The Bottled in Bond Act of 1897, which stipulates that the whiskey must be from a single distillery, a blend of whiskies from a single distilling season, aged in a federally bonded warehouse for at least four years and bottled at 100 proof (American parlance for 50 percent ABV). The Triple Mash meets these requirements as a blend of three straight bottled-in-bond whiskies made in Lynchburg, Tennessee. It is 60 percent Jack Daniel's Straight Rye Whiskey, 20 percent Jack Daniel's American Malt Whiskey and 20 percent Jack Daniel's Tennessee Whiskey.

Triple Mash is a bold whiskey ideal for sipping. Its dried fruit aromas, warm, rounded mouthfeel, and honeyed sweetness are balanced by subtle grain spice and a spicy finish. It also serves as a rich base for complex whiskey cocktails. Triple Mash is best enjoyed with soothing country music, which is exactly why the Jack Daniel's crew is curating a series of sonically immersive tastings in Brisbane, Melbourne and Sydney.

The Brisbane event will be held at the Boom Boom Room, a luxe underground bar and restaurant in a heritage-listed art deco building. The former bank is now decked out in deep reds, blues and blacks with old-school furniture, recess lighting and private rooms in what were once bank vaults. Music is big game here with 80s tunes and disco beats dominating the DJ nights. Now, Jack Daniel's is bringing a country element.

At the tasting, guests will be invited to put on headphones — but rest assured, this isn't a silent disco. They'll be guided through a one-of-a-kind sensory journey, listening to tracks created by Professor Charles Spence, a leading sensory expert from the University of Oxford, alongside award-winning musicians from String Musicians Australia. These tracks pair classic country sounds — acoustic guitar, fiddle and double bass — with the whiskey tasting and experience how the music can bring out tasting notes like grassy herbs, peppery spice, rich toasted oak and deep caramel to enhance the whiskey's flavours. If you're a whiskey lover, get yourself to the Boom Boom Room.

Book your spot via the link. Please drink responsibly.