James St marie claire Up Late
James Street turns into a fashion party for one night only.
Overview
Once a year, for one night, a New Farm street transforms into a fashion party. Given that James Street already boasts plenty of boutique selling designer threads, you wouldn't think it'd have to try hard — but boy oh boy do they know how to put on a sartorial celebration.
That's what James St marie claire Up Late is all about: exploring the precinct's many outlets, stocking up your wardrobe, getting tempted by specials and browsing the latest collections. A number of designers will be on hand to chat about their wares as well, including Adrian Norris and Edwina Robinson of Aje, Lucy Folk at Camargue, Louise Olsen at Dinosaur Designs, Daniel Oliver at Assembly Label, Gail Sorronda and Natasha Chipman of Natasha Schweitzer Jewellery.
marie claire will be giving out gift bags to 1000 lucky attendees, so arriving early is recommended. Entertainment will be part of the proceedings, so make sure you wear your best partying outfit. Given that James Street is also known for its restaurants and bars, dropping by each one to enjoy a themed cocktail and hop between after parties is also on the agenda.
