James St Up Late

Each year, James Street turns into a fashion party for one night only — with big discounts, snacks, cocktails and goodie bags.
Sarah Ward
Published on March 04, 2024

Overview

Once a year, for one night only, a New Farm street transforms into a fashion party. That'd be James Street — and, given that the stretch of road boasts plenty of boutique selling designer threads, you know that it knows how to put on a sartorial celebration.

James St Up Late is all about exploring the precinct's many outlets, stocking up your wardrobe, getting tempted by specials and browsing the latest collections. In 2024, it's marking 12 years of doing just that, in fact, so expect it to be on helluva shindig — more than 90 businesses are getting involved.

From 5–8pm on Thursday, March 14, the after-hours event will feature all of the roadway's boutiques getting in on the action, plus the full slate of local bars and restaurants. As soundtracked to DJs, there'll be bargains to buy, one-off menus to eat your way through and cocktails to sip.

Also a part of the fun: party bags, with 1000 up for grabs featuring goodies galore from the precinct.

Here, you can eat, drink, shop, nab some free florals (only for the first 100 customers), eat jelly cubes, sip cocktails and mocktails — and more. It'll be the most-extensive version of James St Up Late yet, in fact, complete with Katie Kolodinski at Silk Laundry and footwear designer Laurence Dacade at Maryon's, Sixes and Sevens doing Cru tasting menus while the latter is undergoing renovations, and Carmen and The Nixon Room joining in for the first time.

Images: Andrew Cois.

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