Negroni Week 2015

Overview

There's never been a better reason to drink. Order a Negroni from participating bars during Negroni Week, coming up June 1–7, and you’ll earn $1 for charity. Yep, it’s as simple as that.

Negroni Week, an international event, was initiated by Imbibe magazine two years ago. In 2013, 300 bars participated, but by 2014, that number had more than quadrupled, to 1,300. And this year, Imbibe has teamed up with Campari to take Negroni Week global. Consequently, it’s arriving in Australia for the first time.

The Negroni was invented in 1919 in Florence, Italy. It came about when a Count named Camillo Negroni ordered an Americano (Campari, sweet vermouth and soda) in a local bar, but decided to add an extra kick. He asked the bar tender to replace the soda with gin, and lo, the Negroni was born. While other cocktails have gone in and out of fashion, the world has been sipping this delicately balanced and beautifully bitter concoction ever since.

To find your nearest participating venue, visit the Negroni Week website, or if you just want to see the shortlist, check out our picks of the top five Negroni bars in Brisbane.