How to start a new Brisbane record label in a few easy steps: 1) write a book about the city's music scene; 2) team up with a drummer and music manager; 3) sign an ace local band; 4) throw what's sure to be a cracking party during Fortitude Valley's annual music-focused celebration.
That's the Pig City Records model, anyway, but it looks like a good one. On October 28, the new venture from Pig City: From The Saints To Savage Garden author Andrew Stafford and Lords Of Wong's Sean Clift will be putting it all into action at Black Bear Lodge, with the event doubling as the launch of their first act's second album as well.
That'd be Some Jerks' Strange Ways, in case you were wondering. With a surf-rock sound, they were once described as something like Sleater-Kinney covering the Shangri-La's, so you know the tunes are going to be good. As is the vibe, because who doesn't want to be merry when a new Brissie record label is making its way into the world? Some other jerks, that's who.