Stella McCartney for Target
When a fashion frenzy inspires an art show.
Overview
It was headline news, and it caused exactly the reaction expected, as even those uninterested in fashion will recall. When Stella McCartney designed a line of clothing for Target, eager shoppers flocked to the department store — and we mean flocked. A frenzy ensued, with the shelves mostly bare moments after the fancy threads went on sale. As one disappointed customer explained, "by the time I got to the racks, half of the range was already gone."
That might've been six years ago now; however today, it lives on in the hearts and minds of a group of emerging local artists — or in the title of their one-night-only group showcase at Cut Thumb ARI, at least. Combining pre-existing and specifically made new works by Loki Groves, Yannick Blattner, Naomi Blacklock, Sarah Poulgrain, Callum Galletly, Ursula Larin and Hailey Atkins, Stella McCartney for Target reflects the diverse outcomes of innovative art being produced in Brisbane.
Yep, a consumerist experiment has sparked a creative response, as well as an exciting array of pieces across a range of media. Sure, it might be making a statement about everything from branding to conformity, but here's hoping the exhibition inspires even part of the frenzy of the couture collection that provides its moniker.
Image: Hailey Atkins, SOFT CONCRETE SHARP SPONGE, Webb Gallery QCA, 2016.
Information
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