Overview
Remember the days before coffee pods, when getting your caffeinated fix didn't involve spending many a minute trying to choose a flavour? Well, that experience has arrived at an Australian pub near you. Yes, beer pods are now a reality.
Carlton & United Breweries has rolled out a trial of their new Bond Brothers Fusion brand to selected venues in New South Wales, Victoria and Queensland, adding a whole new dimension to ordering a drink. The base lager remains the same; however once you select your variety of choice — with pink grapefruit, honey, lime, raspberry and apple options available — the appropriate pod will be slipped into the tap, infusing your yeasty beverage with flavour as it is poured.
Sounds like a gimmick that's trying to jump on the craft beer bandwagon, right? Yep, it sure does, but we all thought something similar when the concept first reared its head in the coffee world. Speaking to Nine News, CUB marketing director Richard Oppy said that they were looking to "add some excitement" to drinking beer (although we thinking having a bev is pretty exciting enough), as well as extra varieties.
While this is the first time you can get this type of drink in Aussie bars, the concept isn't particularly new. Launching in 2014, US company SYNEK is a countertop beer dispenser that uses cartridges to let you pour and drink your favourite brews at home, while wine, spirits and cocktail takes on the trend are also in development.
Via Brews News / The Drinks Association.