Overview
They promised to turn the humble act of enjoying a pint into something that could make a difference, and they've delivered. Now, after amassing around $37,000 through a successful crowdfunding campaign, and then brewing a beverage that will help support the Great Barrier Reef, The Good Beer Co.'s maiden beer is coming to bottleshops around Australia.
First stop: Queensland. The Great Barrier Beer is a Queensland-brewed beer designed to raise funds for one of Queensland's natural wonders, after all. In addition to being able to order the brew online and find it at a range of pubs, restaurants and other booze-serving establishments (including in New South Wales, with more there and in Victoria to follow), you'll now find it at 1oo BWS stores around the Sunshine State. And if you're wondering why that's a big deal, keep reading.
As Australia's first social enterprise beer company, The Good Beer Co. is on a mission to match nice drinks with nice deeds. The company aims to pair the nation's top craft brewers with worthy causes, as the Great Barrier Beer demonstrates. It's brewed in Bundaberg by the local legends at the Bargara Brewing Company, and it does more than increase awareness. The Good Beer Co donates 50% of the profits of every beer sold to the Australian Marine Conservation Society, so expanding the number of places it's available is a massive step.
That's not the end of their efforts, however. Another thirst-quenching Great Barrier Beer will soon be a-brewing courtesy of Bargara Brewing Company — and to get to that point, though, The Good Beer Co. is asking for your help again. This time, there's a choice of three different options, each backed by top chefs from around Queensland, that you can also vote for. Of course, whether you prefer a Kölsch, a blonde-style brew or a cider, supporting a good cause and helping save a natural icon is the real winner.
For more information about The Good Beer Co, including a list of Great Barrier Beer stockists, visit their website. To support their next beverage, check out their new crowdfunding campaign.