PLAYMAKER
The Playmaker
Let's play
PLAYMAKER
  • It's Friday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Brisbane
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?
  • LET'S PLAY
30° & RAINY ON FRIDAY 24 JANUARY IN BRISBANE
FOOD & DRINK

The Wine Gallery Is Australia's New Personalised Wine Subscription Service

One of Australia's best sommeliers will pick bottles specifically for you each month.
By Marissa Ciampi
May 22, 2017
  shares

The Wine Gallery Is Australia's New Personalised Wine Subscription Service

One of Australia's best sommeliers will pick bottles specifically for you each month.
By Marissa Ciampi
May 22, 2017
  shares

If you've ever wished for your own personal sommelier, you're in some serious luck. The Wine Gallery is an Australian-based, online wine store that delivers wine curated by one of the best wine sommeliers in Australia right to your front door.

And when The Wine Gallery say "one of the best wine sommeliers", they mean it — for this project, Australian entrepreneur Tom Walenkamp has teamed up with three-time Sommelier of the Year Banjo Harris Plane, whose resume also boasts former head sommelier at Attica and co-owner of Fitzroy's Bar Liberty.

The idea originated when Walenkamp was studying abroad in France. "My European classmates already knew so much about wine from their culture and I thought the Australian market would really benefit from this type of knowledge," says Walenkamp. "I love drinking wine but always felt a bit on the outside — I call it playing wine roulette because you never know what you're going to get."

Not so with The Wine Gallery. The deal is simple: subscribers take a palate quiz and receive three recommend bottles each month based on personal preferences. The bottles on offer are hand-selected by Plane's wine team and each bottle comes with tasting notes, detailed information on the grapes and stories behind the wine makers, along with recipes and food pairings. If you aren't happy with a bottle they'll replace it without a fuss and there's also no lock-in so you can pause, skip or cancel your membership whenever you like.

"It's a fully interactive site, with ratings and feedback systems, so after two months  no two people will have the same recommendations," says Walenkamp. "You don't have to go with our recommendations, either — you can always swap bottles, add more, or decide to go with all reds for colder months, for example."

They've also just rolled out a new, 'state of the art' rewards program — thanks to third co-founder and expert coder Humberto Moreira — which keeps track of the different wine types, production methods and wine regions of each bottle you receive. This allows members to log in and track their wine journey in a visual way, with a few free bottles of plonk as you earn 'badges'.

The three bottles are reasonably priced at a uniform $69 and The Wine Gallery will ship anywhere in Australia for a flat rate of $9 (they offer complimentary shipping for orders over $150). Morning orders will even be dispatched same day, so you don't have to wait long to crack one open.

"The site is an access point for people that don't really know where to start exploring, and being an independent, online store mean can share our love and knowledge of wine with a much broader part of the Australian population," says Walenkamp.

The Wine Gallery will ship anywhere in Australia. To sign up or for more info, visit thewinegallery.com.au.

Published on May 22, 2017 by Marissa Ciampi

  •   shares
      shares
  • VIEW COMMENTS

YOU MIGHT ALSO LIKE

Tap and select Add to Home Screen to access Concrete Playground easily next time. x