The Playmaker
Let's play
  • It's Tuesday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Brisbane
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?
By Lauren Vadnjal and Libby Curran
December 19, 2017
By Lauren Vadnjal and Libby Curran
December 19, 2017

Aussie icons like the Big Banana, the Big Crab and the Big Pineapple will forever loom large in your childhood memories. But they might be soon overshadowed by the country's next giant side-of-the-highway landmark: the Big Milo Tin.

After a social media callout last month saw 80,000 Milo fans scramble to throw their support behind the idea, the proposition has snowballed, and Australia is actually going to get its own super-sized homage to the homegrown choccy malt powder.

If you're thinking, 'we don't need that' — well, of course we don't. The whole thing is a big publicity stunt to celebrate Milo's upcoming 85th birthday. The structure is set to be erected by Nestlé itself somewhere in and around Smithtown on the mid-north NSW coast, where Nestlé's factory is located. Milo has the go-ahead from the local area, and is currently taking suggestions for the structure's location.

The town is just off the Pacific Highway between Port Macquarie and Coffs Harbour — it's no doubt hoping to become a prime road trip pit-stop on the way up the coast. Although both Milo and Big Things are both integral to understanding Australian culture, we're not too sure about how we feel about having a big commercial product taking up space on the side of the highway. At least the Big Banana has a water park.

If you really, really care about the Big Milo Tin's future, you can jump on Milo's Facebook page to throw your own suggestions into the ring. It's slated for completion in 2019, to coincide with the brand's 85th birthday.

Published on December 19, 2017 by Lauren Vadnjal


Tap and select Add to Home Screen to access Concrete Playground easily next time. x
Counter Pixel