Long-deprived vegetarians, today's your day to high five a stranger, hug a disinterested cat, throw flowers from your shitty morning bus, dance merrily to your 9am. Today, IKEA Australia announced the launch of its long-awaited veggie Swedish meatball, consisting only of vegetables. AW. YEH.
That's right, vegetarians can now partake in the glorious Swedishery that is IKEA's famed meatballs. The new ball is called GRÖNSAKSBULLAR, which sounds like a demon the Charmed sisters once battled — but this long-awaited IKEA newcomer deserves one mighty title.
The new veggie balls will be rolled out (heh) in Australian IKEA store restaurants from April 27. Carnivores, if you're freaking out, don't think for a second the original meaty meaty meatballs are going anywhere. The veggie orbs of goodness will set you back $8.99 for a serving size of 10 and $3.69 for the kids’ serving size of five (plus you'll probably be able to take frozen balls home with you).
“Our iconic IKEA meatballs are much loved in Australia — last year Aussies enjoyed nearly 8.5 million of them," said IKEA Australia food manager Simone Fowler. "The new veggie balls are a healthy, more sustainable option and form part of a move to decrease the impact of our food offering on the environment. Producing this meat free product will help cut our carbon emissions by half.”
Overall, IKEA's aiming for a more sustainable food offering, acknowledging the lower environmental impact veggie-only balls have in comparison to their ambiguous meatballs. As Fowler said, the newbies will lower IKEA's carbon footprint too. It's part of their new campaign to promote for more environmentally-friendly, healthy and more ethically-produced food products — called the 'IKEA People and Planet Positive Strategy'. So IKEA's not only producing sweet veggie balls, but taking a long hard look at all their instore food.
Meat-eating haters gonna hate. This is a victorious day for IKEA-lovin' veggos who've watched their buds enjoy dollar hot dogs and sweet, sweet meatballs on every furniture run.
Published on April 09, 2015 by Shannon Connellan