Pizza Hut Has Opened a Sydney 'Concept' Store in an Attempt to Win Back Millennials

For most of us, Pizza Hut visits have been happily locked away — or banished, if you ever ate one of those Four'n Twenty meat pie-stuffed crust pizzas — in the childhood memory bank for good. Since then, we've swapped our ten-year-old desires for more grown-up gourmet pies, preferring real pizzas with high-quality ingredients that are made lovingly by an Italian family, served with nice wine and maybe even come with the option of vegan cheese.

But if you want to renege on all that pizza progress and go back to where it all began with a chewy, cheesy large Hawaiian, Pizza Hut will welcome you back with open arms. The restaurant chain this week opens its doors to a new dine-in 'concept store' in Sydney.

If you haven't already, forget what a 90s-style Pizza Hut looks like. In the vein of McDonald's — which opened a concept cafe called The Corner in Sydney in 2014 — Pizza Hut's latest venture is giving a red-hot crack at being cool by distancing itself from its usual branding. The fit-out sits awkwardly between clean white-tiled minimal cafe (with neon signage!) and a small suburban pizza place circa 1992.

As well as its pizzas, the restaurant menu has adapted modern food trends for a selection of 'tapas-style' entrees and a dedicated dessert bar, featuring free-flowing 'real' ice cream and frozen custard. The chain is also bringing back the vice of greedy 90s kids that is the all-you-can-eat model, in the form of unlimited pizza by the slice on Tuesday nights and Saturday afternoons. You'll be able to get a medium pizza and a soft drink for the bargain basement price of $8 and the kitchen will be open until midnight on Fridays and Saturdays.

The Waterloo restaurant will also become the brand's new 'innovation lab', where it will create and trial new (no doubt, questionable) creations. It launches today — and while there are so many other places we'd recommend you eat pizza in Sydney, if you're looking for an excuse to check it out, the store is giving out free pizza all day today from 11am.

Find Pizza Hut's new Waterloo store at 7 Archibald Avenue, Waterloo. For more info, visit pizzahut.com.au.