Japan's Much-Loved MOS Burger Is Set to Open More Stores Across Australia
After testing the waters with six stores in Queensland, the Japanese chain will open 100 eateries in the next five years.
Before Taco Bell used Brisbane as a testing ground, another overseas fast food giant got there first. That'd be Japan's MOS Burger, who've been slinging its wagyu, teriyaki chicken and crispy fish burgers in Queensland since 2011. And, just like its US counterpart, it is now planning to expand across the rest of the country.
The brand is set to make its Australian presence known in a big way, with 100 stores slated around Australia in the next five years, according to The Courier-Mail. Presently, it has just six outlets in Brisbane and on the Gold Coast, after initially launching in Sunnybank eight years ago.
For those new to MOS Burger — which stands for "mountain, ocean and sun" — the chain started in 1972, and is littered not only across Japan, but in much of Asia. It currently boasts 1335 stores in its homeland, 258 in Taiwan, 33 in Singapore, 20 in Hong Kong, 16 on South Korea, 14 in China, eight in Thailand and two in Indonesia, with its Australian eateries the company's first venture out of the region.
Menu-wise, MOS Burger serves up a style of burg that's familiar, but with Japanese flavours. Think gourmet cheeseburgers with wasabi and patties of wagyu doused in horseradish — plus more standard fare with regular American-style ketchup and mustard. They also do sushi burgers, which involve seafood tempura, smoked salmon or barbecue beef stuffed between a steamed quinoa rice bun with seaweed. Or there's the low-carb 'tomami', featuring the usual burger ingredients inside (you guessed it) a tomato.
Published on August 04, 2018 by Sarah Ward