Overview
For the past 13 years, Qantas cabin crew have been dressed in Martin Grant's creations — French navy wool suits with a ruby-red vent, bold striped dresses and statement trilby hats — at airports worldwide. Now, Ballarat-born designer Rebecca Vallance is preparing to give Australia's flagship carrier a fresh look.
Best known for her luxury cocktail pieces, Vallance started her namesake label in 2011 and debuted at New York Fashion Week in 2014. Since then, her collections have expanded to include categories like workwear and denim. This isn't Vallance's first collaboration with Qantas either — she's designed the business-class pyjamas for Qantas' recently-launched Project Sunrise direct flights to New York, a jersey-style navy set incorporating the airline's iconic kangaroo logo, a geometric heart motif and flight numbers QF3 and QF4.
As the eponymous label grows globally — it's set to launch a modest clothing capsule in December with the Middle East market in mind — outfitting Qantas' 17,500-plus employees is just the lift-off it needs. The airline's employees are part of the design process, too. In January, it conducted a company-wide survey on the wearability of the current uniform, and the feedback will inform the redesign's fabric choices, fit and more.
The project will also mark Vallance's first foray into menswear, and she's approaching it with practicality in mind. "I've been deep-diving into the staff — how they move, what they need. It's not like designing a normal collection. These garments have to withstand bending, lifting bags, and long flights," Vallance says in an interview with Vogue Australia.
Line up all ten of Qantas' past uniforms and you'd have a museum-worthy exhibition, with designs from fashion luminaries including Yves Saint Laurent and Emilio Pucci. Vallance hopes to carry on that legacy, this time with an emphasis on sustainability. She's exploring low-impact materials and ways to repurpose the uniforms when they reach their end of life.
"Martin Grant did such a fantastic job with the current uniform, and I want to build on that. There have been incredible designers before me, who made iconic uniforms for their time period, so I hope to do the same thing, and that my uniform will last just as long when it's done, for the next 10 to 15 years, at least," she tells Vogue Australia.
The new Qantas uniforms will be rolled out in 2027.
Images: Qantas