This Just In: Aussie Startup Humanitix Has Just Hired an A-List Hollywood Star as Their Global Head of Impact
A local ticketing platform has tapped one of Australia's biggest celebrities to lead its next chapter of growth.
The Australian-founded and based ticketing platform Humanitix has today announced a major new appointment in its senior leadership team, tapping the world of Hollywood stardom with a local hire: Australia's own Hugh Jackman. Jackman, both a household name actor and a well-known philanthropist, joins the team as the company's first-ever Head of Impact to help accelerate its global growth.
Humanitix is tackling the ticketing duopoly of Ticketek and Live Nation head on, swapping high ticket fees for all charitable donations from all booking profits — with a total donation count sitting at $20,796,400 AUD and counting. Humanitix reports a growth in sales of 23.5 percent every year, with over 20.8 million tickets sold in 2025 and a projection to overtake its controversial rival, Ticketek, before the year is through.
In the last 12 months, Humanitix has processed $453 million AUD in ticket sales, and projections are adding another $100 million to that total by this time next year. Since launching in 2016, the company has expanded to events across Australia, New Zealand, the United Kingdom and the United States, facilitating over $1.6 billion AUD in ticket sales along the way. Its main goal? To achieve $100 million AUD in donations to high-impact charities by 2031.
Explaining what drew him to the role, Jackman said, "Most of us don't think twice about ticketing fees or where the profits go, Humanitix flips that on its head by turning those fees into real impact for real people. It's such a simple shift, but it has already changed tens of thousands of lives and has the potential to change millions more."
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Humanitix co-founders Joshua Ross and Adam McCurdie hope that the new hire will help shift how the company is perceived globally. "Adding Hugh will help us reach even more organisers and accelerate our mission to disrupt the ticketing industry - for good," Ross said. "This isn't a typical celebrity role - it's about helping scale a model that can change how entire industries operate."
McCurdie said, "For a long time, people saw Humanitix as a great idea - a charity alternative to ticketing. What we've now proven is that you can build a world-class platform that competes on product and experience, while also creating meaningful impact."
"Most people believe you have to choose between social good and a quality experience," McCurdie added, "but we've shown that the opposite can be true. Hugh's involvement reflects where this is heading: global, mainstream and high-impact."
Images: supplied
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