It's the gloriously bready circular snack that's been taking over Brisbane one market at a time — and nope, it's not doughnuts (for once). One of Brisbane's favourite bagel sellers has set up a new store right in the heart of West End. Schmears all round.

Of course, if you've frequented NYC Bagel Deli's Chermside shop or dropped into their space in The Market Room at Logan, then you'll know that this isn't their first bricks-and-mortar establishment. And if you've flocked to Davies Park on a Saturday morning to get your fix, you'll know their permanent Vulture Street digs aren't their first foray into the inner-city suburb either.

That said, knowing that you can grab one of their freshly made sandwiches any time the craving hits — and just a stone's throw away from the CBD too — was always going to be welcome news. Did we mention that you can pick from 12 kinds of bagel, ranging from plain to jalapeño to blueberry? Or that fillings include grilled haloumi, the bacon, rocket, avocado and tomato, and honey and maple cream cheese? Yep, those bagel cravings will be ramping up soon.

Expect new flavours to join the fold at the new setup, which is reason enough to head along more than once. And if you live on the west or north sides of town and have made a Sunday morning bite part of your weekend routine, don't worry. NYC Bagel Deli will continue to pop up at the Milton and Eagle Farm markets as well.