The minimalist fashion and accessories brand has opened its second flagship store on James Street.
June 12, 2019
James Street is no stranger to laid-back luxury, as St. Agni has clearly realised. When it came to setting up its second flagship store — and its first outside of its home base in Byron Bay — the Australian designer outfit made a beeline for the Fortitude Valley precinct. And with its sleek clothing and accessories, its all-round minimalist aesthetic and its timeless approach, it obviously fits right in.
If you're new to the label, which was founded by designer Lara Fells, St. Agni favours a less-is-more mentality. That's evident in a range that spans cocoa-hued silk slip dresses, vintage linen blazers, pearl drop earrings, tan leather totes and woven knit loafers — just to name a few of the threads and other items that you'll find on the store's shelves.
St. Agni also applies the same mindset to its eye-catching Brisbane shop itself, which marks a collaboration with design studio Triibe. Natural tones feature prominently, as do clean lines, custom joinery and even hemp plinths, with the store welcoming customers since Saturday, June 1.
The new location is part of the brand's increased focus on the offline shopping experience, with much of its sales usually conducted via the internet. Given the earthy colours and textures that have become St Agni's trademark, the shift is hardly surprising — these are threads, belts, footwear that you'll want to reach out and touch.
Images: Cieran Murphy.