Overview
Men's grooming has quietly grown into a dedicated, if niche, market, with specialty stores like NOAH Barber and Pickings and Parry leading the way. Launched online in November, Societe Men has arrived on the scene with ambitious plans.
Taking cues from beauty empires like Mecca and Sephora, the new kid on the block wants to become a playground for men's grooming essentials. "Men have lacked a space that actually feels considered," said Societe Men founder Max Donne. "We took inspiration from the world's leading female beauty retailers — the theatre, the service, the curation — and asked why men didn't have the same experience."
While brick-and-mortar is still in the works, the online edit already spans 22 labels from around the world, including two hitting Australian shores for the first time exclusively through Societe Men. One of them is Bravo Sierra, a New York-based body care line known for its military-tested formulas, and the other is Micky Day, a Kiwi hair care brand built on natural ingredients and local craftsmanship.
The thoughtful curation mixes everyday essentials and standout finds. Find local heroes such as Patricks and Barberian on the shelves, or treat yourself (or someone else) to little luxuries like aerospace-grade Henson razors, Marvis toothpastes and combs from Kent Brushes.
You can shop the Societe Men's range on the website now. If you're in the mood for a shopping spree, check out the best independent boutiques in Melbourne in 2025.
Images: supplied.