Coming Soon: Pilates Hotshot Upstate Is Heading to Queensland to Open Its First-Ever Interstate Studio in Palm Beach
Having spread its high-octane fitness studios to virtually every corner of Melbourne and beyond, the time has come for this much-loved brand to look north.
Upstate has taken Melbourne and surrounds by storm, with its trademark high-energy fitness studios now spanning 13 locations with the recent launch of its Elsternwick studio. Now the brand is looking north to the Gold Coast, opening its first-ever interstate studio in Palm Beach. For those living in Goldy, expect the same vibrant design, feel-good vibes and fitness-focused sessions that have made Upstate such a hit down south.
Situated just steps from the sand and surrounded by a host of top-notch cafes, the brand-new Palm Beach studio is headlined by Upstate's biggest reformer studio yet, featuring 29 beds primed for huge group workouts set to burst with upbeat energy.
Speaking of workouts, Upstate is bringing its signature 45-minute full-body sessions to GC, offering a choice of Power, Burn or Strength classes, where you're invited to focus on your strength, endurance and mindset.
"We're so pumped to bring the Upstate vibe to the Gold Coast," says Upstate Co-Founder and Co-CEO, Gail Asbell. "Palm Beach has the perfect energy for us — laidback yet vibrant. We can't wait to share our high-energy workouts and create a buzzing community here. This studio is a huge milestone for us, and we couldn't think of a better place to make our first Queensland debut."
Launching in the heart of Palm Beach, just off the Gold Coast Highway, this outpost's radiant design reflects the bright and positive attitude synonymous with its studios. Immersed by the brand's iconic bursts of yellow, neon lights and steel finishes, it's basically made for setting up shop on the sun-soaked Gold Coast.
"This year is a really exciting one for Upstate," continues Asbell. "We've launched our own Pilates Instructor Training program, introduced our first interstate retreat, and added Greece to our list of international retreat destinations for 2025. We're proud to be growing in ways that genuinely support our community, while working alongside incredible brand partners to create experiences that uplift and inspire."
Upstate Palm Beach is expected to open soon at 4/1172 Gold Coast Highway, Palm Beach. Head to the website for more information.
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