Laneway Festival Co-Founder to Open Pop-Up Rooftop Hotel
Take a first look inside St. Jerome's, the luxury camping ground.
The man who conquered Melbourne’s laneways has set his eyes on the sky. Co-creator of Laneway Festival and the man behind Thousand Pound Bend, Ponyfish Island and Sister Bella, Jerome Borazio will stake his claim to a prime piece of high-altitude Melbourne real estate, with an upscale camping ground on the Melbourne Central roof set to open on May 20.
"I was literally just looking at the building, and I had this idea," Borazio tells us. "I’ve worked with Melbourne Central on and off on projects for five or six years now, and I know they’ve been trying to activate it, so I knew the space was available. But I wasn’t just going to put another pop-up restaurant or pop-up bar up there."
Christening the project St. Jerome’s – The Hotel, Borazio promises "five-star intelligent design" and "high level personalised service" to go along with panoramic views of the Melbourne skyline. The accommodation consists of 30 canvas bell tents, with a combination of standard 'rooms' and suites. There's the 'Luxe' (a four-metre Homecamp bell tent) and 'Luxe Plus' (five-metre Homecamp bell tent, with mini-bar, electric blankets and heating) option to pick from, both fitted out with pretty stunning bed linen from Linen House's latest collection — and they'll provide you with one of their fluffy white robes too.
Guests will have access to a range of amenities including 24-hour concierge service, free wi-fi, a guest-only communal lawn area, complimentary breakfast hampers, morning coffee by Plantation, goodies from the Swisse Body Care range and free Tai Chi and meditation sessions every morning. The St. Jerome’s – The Hotel General Store will be stocked up with everything from postcards to bed socks, amenities to Laurent Perrier Champagne, Victorian wines from Treasury Estate to Melbourne-based Fire Drum Vodka (yeah, not your average camping ground kiosk).
The five-star trappings also mean a five-star bill, and Borazio says prices would start from around $330. That puts it about in line with other high-end CBD accommodation, but a tad more expensive than just pitching a tent in your own backyard. But this is a pretty unique stay in a significantly epic setting. The Melbourne Central rooftop has seen sporadic use over the years, and was recently home to a pop-up tennis court during last year’s Australian Open.
The space is expected to open for business on May 20, and Borazio remains undeterred by Melbourne’s notorious winter weather. "We actually think it’s quite romantic," he says. "You’ll be in the tent, hearing the rain on the canvas. It's a pretty unique experience." St Jerome’s – The Hotel currently intends to occupy the space for a limited time only.
St. Jerome's — The Hotel opens on May 20. Stay glued to their Facebook page for more updates.
Published on April 15, 2015 by Tom Clift