Sam Kerr Is Launching a Football School for Kids Because Everyone Wants to Be the Soccer Star Right Now

The Matildas captain isn't done inspiring the nation yet — and she has the next generation of football heroes in her sights.
Sarah Ward
August 23, 2023

The 2023 FIFA Women's World Cup is over. Sadly, the Matildas didn't win. But the Sam Kerr-led squad just kept making history, including scoring Australia's best-ever placing by coming in fourth and notching up the country's most-watched TV event since 2001 — and likely ever. Those are all phenomenal feats. They're statue-worthy achievements. Also, they're the kind of accomplishments that've deservedly had the whole nation talking. And, in great news for fans of the world game, captain Kerr isn't done inspiring everyone yet.

No one will ever forget the champion striker's stunning goal against England. No one will ever forget the entire Australian national women's soccer team's efforts throughout the whole competition. And, plenty of Aussies now want to be just like Kerr, Mackenzie Arnold, Caitlin Foord, Katrina Gorry, Steph Catley, Hayley Raso and their fellow footballers. Enter Kerr's own football school for kids.

First, the key point for all Kerr-adoring adults: this football academy is only for children, both girls and boys, aged 3–14. Of course, seeing an Australian sporting champion helping to bring about the next generation of football heroes is truly excellent. Every kid is probably trying to recreate that spectacular goal now anyway — and now they can learn how to at Kerr's own academy.

If Kerr did decide to lend her name to a version for women, it'd be huge. Who wouldn't sign up? Unsurprisingly, the replies to the Matildas and  Chelsea star's Instagram post announcing the venture are filled with adults wanting their own Kerr academy.


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"Sam Kerr Football will provide players with a world-class program to be delivered by high-quality coaches, all with a focus on ensuring that young players fall in love with football the same way I have," said Kerr in a video announcing the school.

Participants will not only level up their soccer skills, using training plans and sessions that've been whipped up by top Aussie soccer experts, but will take part in a holistic initiative that also covers health and wellbeing. Developing self-awareness, learning to overcome adversity, regulating emotions and understanding the importance of mindset will all be covered, as well as nutrition, rest and recovery, and injury management. There'll also be digital and media training — age-appropriate, of course — including preparing players for the kind of off-field press attention that Kerr has become used to.

LittleBlinky via Wikimedia Commons.

The program will launch for enrolments in 2023, with a 2024 start date. Exactly where it will operate is yet to be announced, but there'll be multiple sites. Right now, the academy is open for expressions of interest for players — and for coaches, partners and franchises, with the latter meaning that you can own your own Sam Kerr Football School.

If you have or know a child that'd love to be involved, the academy will do free trial sessions — one lesson only — and charge a fee after that. Kids will also need to don a Sam Kerr uniform, which might be the easiest uniform to get them to wear.

Training days are yet to be finalised, and will vary per school, but some centres will offer holiday programs.

LittleBlinky via Wikimedia Commons.

And if your child wants to meet Kerr — don't we all? — the school advises that "Sam's expertise and oversight is an integral part of Sam Kerr Football; however, as a star athlete, opportunities for her to meet young players are limited".

"There may be some events and opportunities through your child's journey with Sam Kerr Football where Sam will be available to participate. Details of these occasions will be shared as they are known."

Sam Kerr Football will open for enrolments later in 2023, and launch in 2024. To register your interest or for more information, head to the Sam Kerr Football website.

Published on August 23, 2023 by Sarah Ward
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