Overview
Aussie brick enthusiasts, get excited. Sydney will join the likes of New York, London, Hong Kong and Copenhagen on the list of cities boasting a flagship LEGO store very, very soon. The Harbour City is set to welcome the world's largest official LEGO store to Sydney Arcade, overlooking Pitt Street Mall, on Saturday, November 11.
Announced earlier this year, the massive two-storey, 900-square-metre Sydney LEGO store will officially swing open its doors at 9.30am next Saturday morning and promises to be your one-stop shop for all things colourful plastic bricks.
"Every new store contributes to the LEGO Group's global mission of inspiring and developing the builders of tomorrow," Vice President and General Manager of LEGO Australia and New Zealand Troy Taylor says.
LEGO fans can expect an interactive storytelling table that will give them behind-the-scenes looks at their favourite sets and designs; Australia's first Minifigure Factory, where visitors can create LEGO versions of themselves or their loved ones; and a pick-and-build wall boasting an enormous catalogue of different pieces.
Official Brick Specialists will be on hand to help guide you through everything the superstore has to offer — and if you're after a challenge to get your creativity flowing, there will be in-store builds and monthly events. Basically, you'll have everything you could need to bring your wildest imagination to life.
There will also be Australia-specific elements of the store with large-format sculptures of Australian and Sydney cultural touchstones decorating the new Sydney LEGO store's space.
"The world's largest LEGO Store will stand as a must-see destination for LEGO fans across the globe whilst bringing a world-class retail experience to Australia," says Executive Chairman of the store's retail partner Alquemie Group Richard Facioni.
The flagship Sydney LEGO store will open at Sydney Arcade, Pitt Street, Sydney on Saturday, November 11.