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Virgin Has Launched Bag Tracking to Help Fix One of the Most Annoying Things About Air Travel

The airline has been piloting the luggage-tracking tool since May, and has now rolled it out on almost 70-percent of domestic flights.
By Sarah Ward
August 28, 2023
By Sarah Ward
August 28, 2023

Sitting in a middle seat is few people's favourite way to fly, so Virgin Australia ran a lottery that gave away prizes to make the dreaded perch more enticing. Not knowing where your bag is when you disembark the plane is a downright travel nightmare — and now the airline is tackling that, too, this time by rolling out a baggage-tracking tool.

Virgin Australia has been testing the new feature since May, but Monday, August 28 marks its launch on almost 70-percent of domestic flights. Accordingly, the next time you fly there's a high chance that you'll be able to track the status of your luggage via the carrier's app. The function marks a first for an Australian airline, and is included free on the routes that it's available on.

Obviously, this feature covers checked luggage only. If you're carrying your bags into the cabin with you, you'll know where they are. For those stowing their suitcases in cargo, you'll be able to see where they are across your entire journey.

Here's how it works: you'll need that aforementioned app, and to check your bag. You'll also want to enable push notifications. From there, you'll be informed via your phone when your luggage is checked in, when it's available for collection on the ground once you land and also when it is transferred to an international partner airline if you're travelling overseas. The app will tell you which baggage carousel to head to as well, solving another airport annoyance.

The routes covered so far include select flights out of Melbourne, Sydney, Brisbane, Adelaide, the Gold Coast, Canberra and Newcastle, and also from Ballina/Byron, the Sunshine Coast and Hamilton Island. Joining them on the list right now: Launceston and Hobart, plus Townsville, Rockhampton and Mackay. In Western Australia, the service will become available on select flights out of Perth soon.

"We know the potential of lost baggage is a concern for travellers globally and anticipate this announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey," said Virgin Australia Group Chief Customer and Digital Officer Paul Jones, announcing the rollout.

Virgin Australia's baggage-tracking tool starts rolling out from Monday, August 28. Find out more via the airline's website, and download the app online as well.

Published on August 28, 2023 by Sarah Ward
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