Give the Gift of Free Beer as Heaps Normal's Karma Cases Campaign Invites Customers to Support Their Favourite Venues
Do a good deed for your go-to venue and help others avoid a dreaded hangover.
You've probably noticed times are tough for hospo venues, especially those of the live music variety. However, until the end of June, you can do them a small favour with the help of purpose-driven, non-alc beer brewing legends, Heaps Normal.
When the time comes to replenish your non-alcoholic beer stocks at home, online customers have the option to send a free case of Heaps Normal to their favourite venue. No strings attached — your local watering hole just gets a free case of beer to sell at their pleasure.
"Aussie hospo venues – particularly live music venues – have been doing it tough lately and we're keen to give back. We figured the best way to do that was to let our community decide where the good karma should flow," says Heaps Normal's Chief Brand Officer Tim Snape.
This good deed might just be the right move for you as well. Rather than waking up with a splitting headache after a big night out, the brand's tasty brews won't leave you with a hangover that stretches long into next week.
"All you need to do is purchase a case of Heaps Normal for yourself and let us know which local watering hole you want to shower with a little good Karma (Case). We'll even throw a handwritten love letter from you in there, too," says Snape.
When you're ready to bank that karma, you're welcome to gift any case from Heaps Normal's core range, from the down-to-earth Another Lager to the newly released Third IPA. Then, it's just a matter of your choice arriving at your go-to venue's door, ready to satiate thirsty customers keen to sidestep tomorrow's agony.
Heaps Normal's Karma Cases campaign runs until the end of June. Head to the website for more information.