IKEA Is Finally Launching an Australian Online Store
Finally, a way to buy new towel racks without ruining your relationship.
Your days of stealing liberating those tiny IKEA pencils may soon be coming to an end. According to reports, the Australian arm of the Swedish furniture giant will launch its online store by the end of 2016, ahead of a global e-commerce platform in the next two years. About damn time. Now here's hoping it's less stressful to navigate than their actual physical locations.
Due to go live in the next six months, the online store will let shoppers order IKEA's unpronounceable furniture from the comfort of their MALM bed frames. The company plans to trial various pick-up methods, including smaller physical stores that double as pick-up points, as well as the use of third party depots.
IKEA Australia hopes the web initiative will help boost profits, which, as it stands, are expected to pass the $1 billion mark for the first time later this year. Their online store in the UK is the most popular IKEA outlet in the country, presumably because you don't need to pack a week's worth of provisions to make it to the checkout.
Speaking of provisions, it is currently unclear whether you'll be able to use the online store to order IKEA's meatballs. Fingers crossed though.
Via The Sydney Morning Herald.
