Catwalk Fashion and Font Design Combine
Every year, Paris-based designer Yvette Yang immortalises changing trends with her annual 'fashion font'.
Since 2007, Korean designer Yvette Yang has been exploring the boundaries between image and text with 'fashion font'. Each year, she creates a new typography out of the season's fashion statements, mixing and matching ideas by hand to maximise the chance of discovering successful graphics. The designs are carefully compiled collages made up of jackets, pants, dresses, skirts, shirts, shoes, hats and jewellery that have been clipped, flipped, cropped and rotated.
Yang's project aims to imbue the alphabet with a meaning derived from images, rather than from the arrangement and rearrangement of letters, as well as to record changes in fashion over time. 'Image is message . . . One alphabet delivers various messages,' her website states, 'as it contains many different items and trends.'
'Fashion font' has appeared in a high school textbook in South Korea and in publications far and wide, including Italy's Out of the Box and China's Modern Weekly. Yang has taught 'font image creating' workshops to students in Seoul and collaborated with Vogue South Korea on a font to present Chanel's 2009 collection. All five of the alphabets that she has put together since 2007 can be viewed in detail on her official site.
Images: Fashion Font
[Via PSFK]
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