Glassons Cure Shop

The collaboration between Glassons and top New Zealand designers continues this year as they unleash their creativity to help raise awareness for the New Zealand Breast Cancer Research Trust.

On Thursday September 22 2011, Glassons will open ‘Cure Shop’, which will act as dedicated concession stores in all Glassons retail outlets throughout the country and online at glassons.com. The store will stock products designed by seven of the country’s leading fashion designer brands, with proceeds going to help fight breast cancer in New Zealand.

Glassons first began their collaboration for the cause in 2004 with Karen Walker. Seven years on and the project has advanced beyond anticipation, this year introducing a fully-fledged shop dedicated to selling products to raise money and awareness for Breast Cancer research in New Zealand.

Participating designers include Karen Walker, Zambesi, Twenty-Seven Names, Ruby, Trelise Cooper, Cybele and Huffer. Spoilt for choice, each designer will have their own signature tee alongside a selection of products including summer favourites like inflatable beach chairs, swimwear, a tote bag, head scarves, wide-brim hats and more.

For the first time, the Glassons design team will also create their own products for Cure Shop.

Tony Moffatt, CEO of the Breast Cancer Research Trust says “Thanks to the generous and stylish women of New Zealand, over the past eight years, Glassons’ creative partnership with the Breast Cancer Research Trust has raised over NZD$3.5 million, aiding some of the world’s most important research findings about breast cancer to date.”

In 2010, the chair sponsored by Glassons at The University of Auckland discovered that there was a gene in women that caused breast cancer.  This was a world-first breakthrough and the money raised through Glassons’ BCRT creative drive was instrumental in the discovery.

Shop Cure products can be purchased online at www.glassons.com and  www.CureShop.co.nz or in store at all Glassons locations.