Some Truly Moving Photography from Sydney Fashion Week

Some photography has the power to move you; Guiseppe Santamaria's for Mercedes-Benz Fashion Week Australia just moves. The graphic designer and photographer has teamed up with Peroni Nastro Azzurro to produce a series of 'cinemagraphs' for the event under the title of An Italian in Sydney, each magical-seeming photograph capturing a still, dapper gent with the world faintly moving around him.

As well as publishing a cinemagraph image each morning of MBFWA, Sydney-based Santamaria is also taking plenty of photos the regular way, sharing the street style and evocative backstage moments on his online street style journal, Men in This Town. His focus is "men with a distinct look in their natural habitat".

Santamaria said that the collaboration has been a great way "to explore the art of producing cinemagraphs and telling a story through my photos". Cinemagraphs are essentially animated gifs that have moving elements, such as rippling water or riffling pages of a book. The week will be filled with Italian-inspired style beautifully photographed (or should we say, cinemagraphed) by Santamaria.

Santamaria has recently returned from covering the Tokyo Mercedes-Benz Fashion Week and is a great source if you want to see the real ambience, action and characters of MBFWA. You can follow his photography at Men in This Town and the Peroni Nastro Azzurro Australia Facebook page.