Adore Beauty Is Getting Ready for Its Broadway Debut, Hiding $50,000 Worth of Prizes and Three Golden Tickets Around Sydney Landmarks
Search high and low for sought-after beauty products, with three lucky winners scoring $500 to spend at the store's grand opening.
There's not long to go until much-loved Australian beauty retailer Adore Beauty opens its debut Sydney store, with the big reveal scheduled for 10am on Thursday, August 21. Yet the brand isn't settling for just giving the first 300 shoppers in line a goodie bag filled with full-sized products, though that might encourage you to battle the crowds.
Instead, Adore Beauty has something a little more extravagant planned. Held on Wednesday, August 20, the team will host a scavenger hunt throughout Sydney, with over $50,000 worth of beauty prizes hidden around the city's most iconic landmarks. Most importantly, three golden tickets worth $500 each are up for grabs.
With a golden ticket in hand, you're welcome to head along to Adore Beauty's opening day and spend it all. Plus, this prize means you can skip the (probably very long) queue and experience the new store's private treatment room ahead of almost everyone else. You might say these golden tickets offer the ultimate glow-up.
"We could not be more excited about opening our first store in Sydney — one of the most vibrant, knowledgeable and diverse beauty markets in the world — right in the heart of the city's dynamic Broadway precinct," says Sacha Laing, Adore Beauty's CEO.
There's no shortage of treatments available at the Broadway store. Sit for a free skin consultation with an expert dermal therapist, get a gratifying facial or rejuvenate your skin with LED light therapy. What's more, admired skincare brand Dermalogica will serve as the private treatment room's first 'In Residence' brand, with rotating labels set to host this monthly spotlight.
"Customers can expect all the hits: our famous range of skincare, professional haircare, the world's leading fragrances, and a private treatment room with," says Laing. "Of course, Tim Tams will come with every single purchase, too!"
Adore Beauty's $50,000 Scavenger Hunt is happening across Sydney on Wednesday, August 20, with Adore Beauty Broadway opening at 10am on Thursday, August 21. Head to the website for more information.
