Warm Up for the Sydney Marathon with New Balance and Unofficial Run Club — One Lucky Winner Scores a Trip to Race in NYC

Rise early for a communal jog, chill out with performance food and drink, and go into the running for a race bib to the New York City Marathon.
Hudson Brown
Published on August 21, 2025

Take your weekly parkrun (or stroll around the block) to the next level, as New Balance and Sydney-based run crew Unofficial have teamed up to host 'The Biggest Shakeout'. Designed as an easygoing warm-up with a twist ahead of the following day's Sydney Marathon, everyone from high-performance athletes to budding walkers are invited to get a sweat on and connect on Saturday, August 30.

Departing from Bradfield Park at 7am, the day's route goes far beyond your usual suburban speedwork session. Instead, you'll cross the Sydney Harbour Bridge on a five-kilometre run bound for Watersedge at Campbell's Store. Then it's time to get stuck into the post-workout celebration that'll make your early start to the weekend more than worth it.

Runners can refuel from a floor-to-ceiling bagel wall adorned with tasty bites. Of course, sipping a well-caffeinated treat at the end of a run is the motivation many of us need to rise from bed at the crack of dawn, so it's a good thing Beforeyouspeak Coffee is getting down to brew their high-performance beans. What's more, upbeat DJ and runner Tigerlily will also be spinning tunes.

While the thought of that hot coffee might be enough to convince you to get your trainers on, finding that get-up-and-go inspiration will come a little easier with a race-day goodie bag curated by New Balance and Unofficial. Handed out to the first 1500 runners to sign up, you'll find marathon supplies like caffeine and post-race fuel bars, alongside temporary tattoos and more that ensure you look the part while pounding pavement.

Yet we haven't even covered this special event's major prize. New Balance and Unofficial are also giving one lucky runner a race bib for the 2025 TCS New York City Marathon, complete with a $3000 travel voucher. To see how hustling through the Big Apple stacks up against the Harbour City, just head to Unofficial's website and submit a one-minute video answering the question: How do you run your way? Entries close at 5pm AEST on Wednesday, August 27.

"It's an honour to partner with New Balance to create The Biggest Shakeout," says Chad Cohen, Co-Founder of Unofficial. "This event is all about bringing runners together, celebrating the joy of movement and supporting one another ahead of race day — it truly captures the essence of running: community, connection and fun. We're excited to see everyone come together for what promises to be an unforgettable morning."

New Balance and Unofficial's Biggest Shakeout is happening from 7am on Saturday, August 30. Head to the website for more information.

Published on August 21, 2025 by Hudson Brown
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