Dirty Water Vending Machines Appear in New York
The Tap Project was created a few years ago by New York agency Droga5, owned by Australian advertising supremo David Droga. Its purpose is to raise awareness and funding for clean water projects run by UNICEF. This video is an excellent example of how creativity is used to demonstrate just how poor the water is for a large proportion of the world's population, with 4200 children dying each day due to drinking contaminated water.
Published on July 29, 2010 by
Ant at Wickedpaedia.com