Overview
Keen to see a gig, theatre production, comedy show, dance recital or informative talk, but your bank balance isn't playing ball? With the cost of living skyrocketing of late, we all know that feeling. Arts Centre Melbourne understands as well, launching a new discounted ticketing initiative called Tix at 12 that's designed to make enjoying the venue's program more affordable.
Everyone's budget could use a little help right now, so the Melbourne cultural centre is dropping the price of its tickets once a week. It isn't running cheap nights; instead, it's hosting a 12-hour discounted ticketing window every Tuesday. That's when it'll reduce the cost for select shows for the week ahead.
Visit Victoria/Roberto Seba
Kicking off on Tuesday, June 13 and running weekly afterwards, Tix at 12 will discount tickets from 12.00pm–11.59pm. On offer: 50-percent off events that Arts Centre Melbourne have produced in-house, and $40 tickets to all other events. You'll need to enter the TIXAT12 code, and you'll be able to pick your seats, too, although each cheap ticket allocation is only available until the end of each Tuesday — or until sold out if that happens earlier.
"We know that the cost of living is placing pressure on Victorians right now, and that for many a great night out isn't on the agenda as much as it used to be," said Beau Vigushin, Arts Centre Melbourne's Executive Director of Customer Experience.
"Tix at 12 is here to help by throwing open our doors to a planned or spontaneous night out by introducing more access to affordable tickets. Everyone deserves to experience the joy, magic and thrill of live performance in our iconic venues, so we are doing as much as we can to make that great night out possible."
Visit Victoria
All of Arts Centre Melbourne's venues are covered, including the State Theatre, Playhouse, Fairfax Studio and Hamer Hall. And, while the range of shows doing cheap tickets will vary each week, you can expect to score seats to everything from comedy and dance to ballet and theatre, plus both contemporary and classical music. You'll just need to purchase your tickets online, and be keen to see something from the Wednesday–Tuesday after each Tix at 12 day.
If the initiative sounds familiar, that's because Arts Centre Melbourne has previously run Tix at Six, which was only available in-person. The new offer means that more folks can access the deal, and then enjoy the venue's program without straining their wallets.
Mark Gambino
Arts Centre Melbourne's Tix at 12 initiative kicks off at 12pm on Tuesday, June 13, and will run weekly afterwards. To score cheap tickets, you'll need to enter the TIXAT12 code. Head to the venue's website for more information.