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Bloomville Is the New Sugar Republic Pop-Up Filling Shipping Containers with Floral Installations

The summery exhibition will feature flowers, cherry blossoms, a sunshine room, a scratch ’n’ sniff floral wall and a confetti shower.
By Sarah Ward
December 09, 2021
By Sarah Ward
December 09, 2021

Move over lollies, ice creams, doughnuts and other sweet treats — when it comes to wandering through eye-catching and extremely photogenic installations, it's now nature's time to shine. The folks at Sugar Republic, the team behind Australia's pop-up dessert museum, have a new venture heading Melbourne's way for the summer. Called Bloomville, it's all about flowers and sunshine.

When it hits Woodlea Town in Aintree from Saturday, January 15 — with tickets currently available till Saturday, January 29 — Bloomville will blossom with spaces, backdrops and props all fitting the theme. Think: cherry blossoms, a scratch 'n' sniff floral wall and a confetti shower, plus flowers galore. Plus, this time around, it's all happening in shipping containers in a park, so you can wander between actual nature and nature-inspired installations.

Other highlights include rainbow ping pong, an upside down flower power bedroom, a giant daisy wall, a sparkly swing and neon flower crowns, all ready to fill up Instagram feeds. You'll also start your visit by spinning the weather wheel, then choosing between entering the sunshine room or the rainy room.

This isn't the first time that Sugar Republic has shaken up its pop-ups, after giving Melbourne a Christmas-themed space back in 2019 and setting up a Museum of Love in Sydney earlier in 2021. It is the crew's first outdoor pop-up, however.

Bloomville may sound like a place out of a Dr Seuss picture book, but it'll be giving back to the community as well as giving your social media feeds plenty of content. Entry costs $5, and all ticket sales will be donated to supporting local charities Alex Makes Meals, the Lort Smith Animal Hospital and the Good Friday Appeal.

And, because who doesn't want to take photos of dogs in floral-themed pop-ups (no one, obviously), there'll also be a pooch-friendly day.

Bloomville will pop up at Woodlea Town, 2 Lim Way (enter off Field Street), Aintree, from Saturday, January 15. For more information or to buy tickets, head to the Sugar Republic website.

Images: Bri Hammond.

Published on December 09, 2021 by Sarah Ward


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