For Real Life: An Immersive 4000-Square-Metre 'Bluey' Experience Is Opening in Brisbane in 2024
Bluey's World will feature life-sized sets that you can wander around, a playground and a 'Bluey' cafe, all at Northshore Hamilton.
December 04, 2023
Missed out on staying in a replica of the Bluey house when it was temporarily up for rent in Brisbane? The home of Australia's family-friendly animated phenomenon is now welcoming a Bluey attraction so that you can experience the global hit for real life. Set to open in August 2024, Bluey's World will get you walking around life-sized sets that recreate the beloved series — whether you're taking your nieces and nephews along, or know that appreciating the Aussie show about a family of blue heelers isn't just for kids.
When Airbnb listed its Bluey abode in 2022, the response was massive. Expect the reaction to Bluey's World to be the same. Opening at Northshore Pavilion in Northshore Hamilton, the space itself will be sizeable, spanning across 4000 square metres. Bluey and Bingo's bedroom, the family's living room and kitchen, the poinciana tree in the backyard: they'll all be a part of the experience. So will hearing "wackadoo!" constantly, we expect.
Visitors will also find a playground and a cafe onsite, with interactive play a focus, taking cues from Bluey episodes in the process. There'll also be a soundscape to match, plus a gift shop, all in a purpose-built venue. And, for big Bluey birthday celebrations, the site will host parties as well.
Bluey's World will be exclusive to Brisbane, making it a tourist attraction to fans not only locally and nationally but worldwide. Unsurprisingly, that's a big part of the push from both the Queensland Government and Brisbane City Council, who are supporting the BBC Studios- and HVK Productions-produced experience.
"Our government has backed Bluey from the very beginning. Brisbane is at Bluey's core and now the show is a global sensation, we want to invite fans from around the world to come and experience Bluey's home," said Queensland Premier Annastacia Palaszczuk.
"Queensland is a world-class place to live and play and I truly believe that is a big part of why Bluey has captured fans around the world," the Premier continued.
"Bluey is a homegrown Brisbane superstar who has captured the imagination of families worldwide. With an audience that spans more than 60 countries, Bluey's World is a unique and significant tourism offering that will draw people to our city from around the globe while giving residents more to see and do here in Brisbane," added Brisbane Lord Mayor Adrian Schrinner.
Bluey's World will open at Northshore Pavilion, Northshore Hamilton, Brisbane in August 2024 — head to the attraction's website for more information and to join the ticket waitlist.
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