Sydney Is Now Home to a Giant Mural of Bob Hawke Drinking Beer to Encourage Vaccinations
Hawke's Brewing Co has emblazoned its namesake across its wall, teaming up with renowned mural artist Scott Marsh.
Back in August, to encourage Australians to roll up their sleeves, Hawke's Brewing Co handed out free beers. If you got the jab, you could put your hand up to get a slab. Yes, it was that simple.
Now, the Marrickville craft brewer has gone big with its latest show of support for Australia's COVID-19 vaccination campaign. When you deck out the exterior of your property with a ten-metre-tall mural of Bob Hawke holding a schooner, wearing a mask and donning a "race you to the pub" t-shirt, the message is loud and clear.
The towering likeness of the former Australian Prime Minister, and the brewery's namesake, was painted by renowned mural artist Scott Marsh — who has previously given Sydney a large-scale portrait of AFL footballer Adam Goodes, and whipped up others of everyone from George Michael to Danny Lim. For Hawke's, he's painted Bob Hawke in the past, too. This time, though, Hawke has had the vax and he's standing beneath the words "every jab gets us closer to the pub".
Look at the PM's arm and you'll actually see a telltale bandaid. It features a QR code as well — and if you scan it with your phone, you'll be directed to a website that'll tell you where you can find your nearest COVID-19 vaccination clinic. Also, that beer glass Hawke is holding? It features percentages on the side, and Marsh is going to top it up as the nation gets closer to the 80-percent fully vaccinated mark, aka the threshold that'll see a heap of restrictions loosen.
"It's been encouraging to see jabs on the rise. And now, with more vaccines becoming readily available, it's time to find another gear", said Hawke's co-founder Nathan Lennon. "The sooner we hit 80 percent, the sooner vulnerable businesses can get back on their feet, and the sooner we can all get back to living our lives — less lockdowns, more freedoms and yes, freshly poured beers at our favourite venues. Hopefully just in time for summer."
Hawke's is also using the mural to help another good cause, with folks who interact with the artwork via the brewery's social media unlocking $10,000 in donations to hospitality relief fund Tip Jar. If you leave a comment on Instagram, tag a mate you'd love to have your first post-lockdown brew with, tag the venue you'd like to go to and use the #raceyoutothepub hashtag, you'll unlock a $1 donation. If you tag Hawke's as well, that'll go up to $2.
Or, you can buy a "race you to the pub" t-shirt via the beer company's website, and $5 from your purchase will go to Tip Jar as well.
You can see Hawke's Brewing Co's Bob Hawke mural at 8-12 Sydney Street, Marrickville. To interact with Hawke's Brewing Co's Bob Hawke mural on social media to help unlock donations for hospitality relief fund Tip Jar, head to the brewery's Instagram page.
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