The move's been prompted by the success of Mona Foma 2018, which saw part of the program hosted in the Launceston, including a free block party at QVMAG enjoyed by a huge 5000 people. It seems that, having changed the cultural landscape in Hobart, MONA founder David Walsh and Mona Foma curator Brian Ritchie have their sights set on doing the same in the state's second biggest city. This will no doubt bring in lots of tourism dollars for the government and local businesses, too.
"We weren't interested in putting together a watered-down Mona Foma," explained MONA co-CEO Mark Wilsdon. "This funding means we'll be able to do it, and do it properly. It will help us create a world-famous cultural event, industry and legacy in northern Tasmania, as Mona Foma did for Hobart when we launched in 2009."
From its new home, the January festival will continue its celebration of creativity in all forms, through an eclectic program of art and music that's not afraid to get a little weird. The Mona Foma 2019 dates are set to be announced this August, with the lineup dropping shortly after. We'll keep you posted on that front.