Overview
Hot on the heels of opening a 'DIY' restaurant in London, IKEA has Sydney pegged for its next activation. Presumably trying to make shopping for flatpack furniture a little less relationship-ruining, the Swedish company is setting up their next showroom inside one of Sydney Harbour's iconic ferries — and giving two people the chance to spend the night there.
The IKEA Harbour Home (as it's so called) will be transformed into a "home away from home" and will undoubtedly be fully decked out with all things IKEA. Depending on how much you frequent the store, some things might look familiar. But the main drawcard here is obviously the harbour — the ferry will give you the chance to go nigh nighs and wake up on the water. Here's hoping for calm seas.
Only one lucky person and a mate will get to spend the night on the ferry in October — you can enter here. The prize includes flights as well as a night on the ferry and all meals and experiences as per the final itinerary. If you're in the market for some new Swedish furnishings, it's a pretty sweet way to shop. And for anyone who's made the trek out to one of IKEA's behemoth locations, we can probably all agree that Sydney Harbour is by far the most aesthetically pleasing of the lot.