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By Meg Watson
October 04, 2014
By Meg Watson
October 04, 2014

Miranda July is many things. She is a writer, filmmaker, actor, artist, app maker, and bona fide A-grade nutcase, and now a fashion designer. Teaming up with outlandish leather specialists Welcome Companions, this queen of quirk has created something pretty unique. 'The Miranda' is a specialty item that's been touted as a "millenial survival kit"; an all-purpose bag for the modern manic pixie dream girl.

While it appears relatively normal from the exterior, this bag really comes alive on the inside. It boasts somewhat regular compartments for things like emergency cash, bobby pins and medication, but it also asks you to carry a USB drive of "ultra top secret projects", a tiny security blanket and a singular almond "in case of low blood sugar". In place of business cards, the owner of The Miranda carries around offbeat calling cards about theft and personal lubricant.

Unsurprisingly, the inspiration for the bag came from July herself. After agreeing to collaborate on the project, July approached designer Laurel Conseulo Broughton with fistfuls of miscellaneous junk. "These are the things I always have with me," she said. The project grew quickly from there.

Retailing for $1725, The Miranda is hardly something to be picked up on a whim. Half fashion and half wearable art, the bag is a bit of a collector's item; a definite budgetary stretch for July's usual rung of doe-eyed twentysomething admirers. Regardless, a girl can dream. This thing strikes the perfect balance between functional and neurotic. We can't help but want one.

Via PSFK and New York Times.

Published on October 04, 2014 by Meg Watson


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